Driving growth through creative vision

At Relish Creative, we offer part-time, project based Chief Marketing Officer (CMO) services to help your business grow without the cost of a full-time hire. Our experienced marketing leaders can help you create and carry out effective marketing plans to reach your business goals.

As your part-time CMO, we bring a fresh perspective to your business and act as a trusted advisor to your leadership team. We can:

1. Develop and refine your brand value proposition and key messages
2. Identify and refine your Ideal Customer Profiles (ICPs)
3. Oversee all marketing activities
4. Measure the effectiveness of your marketing efforts and benchmark results
5. Review and optimize existing and planned marketing activities
6. Structure a cohesive marketing strategy aligned with business objectives
7. Build and implement Go-To-Market (GTM) strategies
8. Test new ways to reach customers
9. Ensure efficient use of your marketing budget

Our comprehensive approach includes:

Creative Strategy:

• Conduct competitive reviews
• Evaluate and refine brand and messaging
• Develop unique propositions
• Establish a consistent tone of voice

Marketing Strategy:

• Analyze and optimize existing plans
• Create 12/24 month marketing plans
• Align business and marketing objectives
• Support sales through lead generation campaigns

Business Set-up:

• Review, recommend, and manage agency relationships
• Optimize team structure and assist with hiring
• Implement effective marketing processes

We can also help build and improve your marketing team by:

1. Identifying skills your team needs
2. Training and supporting your current team members
3. Evaluating if you need outside marketing agencies
4. Recommending marketing tools and technologies

Through these services, we help you achieve your business targets and drive growth.

Who we help

We specialise in working with businesses that:

1. Focus on technology or complex products and services
2. Have a diverse customer base
3. Operate in challenging markets
4. Have unique technologies or intellectual property

Our team is experienced in tackling these challenges. We work with:

1. Company founders
2. CEOs
3. Executive teams
4. Investment firms

Whether you’re a new startup or a fast-growing company, we can help simplify your marketing challenges and create clear, effective strategies to drive your business forward.

Branding

Chief Strategist

Fractional Chief Marketing Officer – Sarah Aird-Mash

C-suite business leader with 25+ years of marketing expertise. 6+ years at eBay and Google before transitioning into Series A/B startups. GTM leader with a proven track record delivering international growth across revenue teams covering sales, marketing, RevOps product and customer success in Rectech, Adtech, Fintech and Media. 

Strengths lie in strategic vision and execution and team leadership working across UK, US and EMEA markets, as well as overseeing teams in APAC.

Top 100 Marketing Influencers 2024. Women in FinTech Powerlist STANDOUT45 2021. Experienced CMO and Marketing Consultant. Social impact warrior.