Your Marketing Expert on your terms. We can help you define, create, validate or augment your marketing strategy. Our experienced team create compelling marketing propositions while defining effective strategies, tactics and expected outcomes for clients, including start-ups, scale-ups, FinTechs, SaaS providers.
The range of projects we undertake for clients includes but is not limited to:
Creative Strategy:
– Competitive review
– Creative (brand) and messaging review
– Developing value propositions for new and established products and services
– Tone of voice
Marketing strategy
– Analysis and optimisation of existing plans, implementing marketing evaluation and reporting processes
– Planning – 12/24 month
– Alignment of business and marketing objectives
– Sales support and lead generation campaigns
– Establishing marketing programmes
Business Set-up
– Agency review, recommendations and pitch process
– Defining and transforming marketing teams and structures
– Process implementation
Women in FinTech Powerlist STANDOUT45 2021. Experienced CMO and Marketing Consultant. Social impact warrior. Growth driver. Working across Marketing, Sales, Product and Finance, Sarah has managed and mentored international teams, working with key stakeholders to oversee delivery of marketing strategy.
Marketing expert working with startups/scaleups such as Koinly.io, Proportunity, Enterprise Bot, Imburse Payments and Currencycloud. Prior to that Sarah was the founder of digital marketing agency, Grasshopper, running for 13 years leading client campaigns for RBS, Badenoch & Clark and Monster. Post sale she joined Google as Strategic Lead for the EMEA B2B team where she was responsible for the development and launch of over 50 EMEA and 5 Global marketing campaigns.
Contract, freelance, interim, project.