ACC Aviation specialises in aircraft leasing, charter and the supply and refurbishment of aircraft seating. Relish were given the opportunity to create a new brand identity for ACC, along with their three service streams, ACC Charters, ACMI24, and ACC Interiors.
ACC are both a B2B and B2C focused company who recognised they could strengthen their reputation amongst both audiences if they built on the strengths of their three disparate brands. Building brand association would maximise stature, reputation and recognition for ACC as a whole.
Relish Creative undertook a brand audit and reviewed their existing architecture and DNA. Having dissected the key elements of all three business groups we brought everything back together again to develop a core, client facing proposition for ACC: ‘Aviation is our business’.
Relish Creative developed a new company strategy and created a new brand identity which gave each business unit an individual identity which fit into the overall parent branding. We then rolled the brand out onto stationary, signage, a brochure and a new website.
Relish Creative is experienced in travel marketing, also working with Red Seas Holidays on the print design of brochures and press ads.