Relish Creative was appointed as the Agency of Record for AdSapiens, tasked with developing all video collateral. Our initial project was to create a demo video for their new AI-powered AdTech engine, Lorenzo.
Starting with 2D illustrations provided by the Client, we brought their brand mascot, Lorenzo, to life through animation. We also designed a brand ident to be used across various video assets, including shorts, case studies, and sales videos.
By blending mock-ups with real footage from the product interface, we successfully crafted the first demo video for Lorenzo, even while it was still in its MVP stage.
This collaboration set the foundation for a cohesive visual identity, bringing Lorenzo to life and showcasing AdSapiens cutting-edge technology with clarity and impact.
