Eataliano hand-pick the best Italian food and ingredients from the best Italian producers for home delivery in London. The company required a name and branding which reflects its quality products while maintaining strong readability online for a largely digital presence. The Relish team worked together on a list of names but the winner was clear and Eataliano was born.
After the naming exercise, Relish got to work on the brand design exercise. Many creative routes were explored including highlighting ‘eat’ in Eataliano.
The final logo design uses clean geometric shapes and lines to create a memorable and functional wordmark.
The team’s next task was to create a simple yet enticing website design to showcase Eatalianio’s initial product offering and drive users to order via Deliveroo. Eataliano’s future plans include an online supermarket for Italian food and ingredients home delivered.