Expian is a ticketing platform for attractions, museums, galleries, ferries and event providers, helping organisations manage and improve the ticketing journey for their customers.
Expian needed a video promo that clearly explained who they are and what they do, while supporting a sharper new brand identity. The key priorities were better branding, clearer messaging and stronger iconography, with the content needing to work both online and in person at events.
Relish developed alternative storyboard directions based on the original brief and conversation, giving Expian a choice of different creative approaches before refining the final route. The collaborative process allowed Expian to combine the strongest elements from each option and shape a video that aligned closely with their new branding and messaging goals.
The result was a brand video that Expian can use across its new website, social media and events, with clear communication and strong visual impact. It also gave the team a flexible asset that supports their wider brand-building efforts as they continue to establish themselves in the market.
