FT.com had a great print campaign that they needed to work digitally. While print is about awareness, digital marketing is about acquisition. Translating an awareness campaign into a DR one can be challenging. It means communicating the campaign, user benefit and Call to Action in a limited number of small format frames.
We created a unique 3D animation to be used in their global marketing campaign which challenges the reader to think beyond ‘black and white’, developing the AI focused content from concept through to final ad creative.
Relish creative took the 2D assets and built 3D animations using original assets created by our in-house team.
The integrated campaign appeared across video, mobile, social media and out of home – the most notable being a huge custom video placement of the 3D animation in Times Square.
Relish Creative is experienced in developing online and offline communications materials for media companies including FT.com and Google.