GameChanger offers HR solutions that let you focus on growing your business—no more crippling employee churn, workplace chaos, or outdated HR practices. From ad-hoc support to foundational services, GameChanger helps startups and scaleups tackle any people-related issue with confidence. Relish Creative was tasked with building a standout brand identity for GameChanger, reflecting its dynamic and agile approach while emphasising its unique value in a competitive market.
We embraced the startup/tech aesthetic, creating a distinctive logo that symbolises the varied and evolving nature of HR challenges. This logo became the centrepiece of animated digital assets, forming an ownable and memorable brand identity with significant visual impact. To highlight the human aspect of the business, we integrated authentic photography, crafting a cohesive brand architecture that translated seamlessly across all communications. A vibrant, colour palette was used to resonate with the startup community while reinforcing GameChanger’s premium service offerings.
Relish Creative rolled out the GameChanger brand identity across all customer touchpoints, both online and offline, delivering a unified and striking visual experience that elevated the brand and solidified its place as a leading HR partner for growing businesses.
