Good Guys Bakehouse is a new challenger brand in the savoury biscuits market. Their mission is to create ‘Seriously Snackable’ healthier biscuits packed with real ingredients resulting in tastier, crispier, meltier, healthy snacks.
They briefed Relish to create their first digital ads promoting Good Guys Bakehouse to Sainsbury’s customers. Taking their 2D brand assets we animated their brand character to add personality and engage customers.