Google approached Relish to help deliver a direct mail piece aimed at 100 top-tier SMBs who could benefit from advertising online with Google. The brief was to create a compelling direct mail piece comprised of complementary elements that combined Google Ads products to create a great online strategy.

We set to work and created a pasta concept, inviting recipients to create their own recipe for success using a selection of ingredients and the tools to put them together. We packaged the ingredients and utensils in a beautiful box along with a small brochure which outlined the product offerings from Google, the tools to help create success online as well as a handy recipe for cooking inspiration.

Anecdotal feedback has been great with the Direct Mail piece generating an unprecedented number of inbound calls from potential new clients.

 

Relish Creative is experienced in developing online and offline communications materials for media companies including FT.com and Google.