Google approached Relish to help deliver a direct mail piece aimed at 100 top-tier SMBs who could benefit from advertising online with Google. The brief was to create a compelling direct mail piece comprised of complementary elements that combined Google Ads products to create a great online strategy.
We set to work and created a pasta concept, inviting recipients to create their own recipe for success using a selection of ingredients and the tools to put them together. We packaged the ingredients and utensils in a beautiful box along with a small brochure which outlined the product offerings from Google, the tools to help create success online as well as a handy recipe for cooking inspiration.
Anecdotal feedback has been great with the Direct Mail piece generating an unprecedented number of inbound calls from potential new clients.