Octopath Traveller is a role-playing video game developed by Square-Enix in collaboration with Acquire. Using an HD-2D visual style, the game follows the stories of eight characters as they travel through the fantasy world of Orsterra.
To support the launch of Octopath Traveller II, Square-Enix wanted a digital experience that would build awareness of the game, engage players and optimise engagement across social platforms.
Relish built an interactive environment for visitors to create personalised avatars, choose their landscape and export their creation to their own device.
The result was an immersive, shareable launch asset that brought the world of Octopath Traveller to life online. It created a more interactive way for audiences to engage with the game and supported stronger social sharing and awareness around the launch.
