Rame is a new Italian food wholesaler that sources the very best produce from local Italian suppliers for all foodservice operators across the London area. Rame approached Relish to design the brand.
Rame [rah•may] is Italian for copper and this was required to feature in the branding since copper is synonymous with high quality and rustic cooking. One key challenge was to design a logo in such a way as to avoid people reading the name as Rame [reim].
The team explored many ideas including breaking the name up into its two syllables, and also stacking the lettering.
In addition to the new logo and accompanying stationery, Relish created a single-page website to showcase the delicious food and Italian brands Rame offers. This will soon be followed by an online store which we are eager to start.
We also designed a brochure for Rame, with a mix of showcase and catalogue spreads. We chose a metallic card for the cover and used a metallic copper ink for the back cover to reinforce the name and high-quality yet rustic ideal behind the brand.