Red Sea Holidays are specialists in holiday packages to Egypt and Morrocco. They update their extensive holiday packages annually and needed some creative expertise to organise a huge wealth of offers and information into an attractive and easy to read format.
The team began by working up concepts to give the brochure a design theme, before landing on a mosaic design. This theme starts with tiled imagery on the cover and is carried throughout the brochure, with hero pages given the tiled treatment.
Type was addressed as well, keeping the brand typeface for headings and finding a more suitable typeface for body copy to improve the legibility of the compact information throughout the brochure.