Trafila, a fresh pasta manufacturer renowned for its carefully selected and ethically sourced ingredients, is the latest addition to a respected Italian food portfolio that includes Ticco, Eataliano, and La Piccola Deli.
Relish Creative was entrusted with crafting the brand identity, packaging design, and marketing collateral for Trafila, emphasising its authentic Italian heritage while standing out in a competitive market.
To honour Trafila’s roots, we designed a distinctive wordmark inspired by the classic ‘La Dolce Vita’ style, blending tradition with modern sophistication. Drawing on the iconic bronze dies (Trafila) used to shape pasta, we developed a cohesive brand architecture that seamlessly translated across the product range.
Our design incorporated graphic elements representing the dies and a vibrant colour palette reflecting the fresh ingredients, creating an intuitive and premium branding system that differentiated each product variant with ease.
Relish Creative successfully rolled out the Trafila brand identity across all customer touchpoints, both online and offline, delivering a visually compelling and cohesive experience that elevated the brand and reinforced its premium positioning in the market.
