Historically the beauty industry has relied on animal-derived ingredients, Xias Bio is changing that. Their LitePlatform™ delivers sustainable, vegan alternatives that offer the same properties of collagen and keratin delivered through their proprietary technology. Working with major health and beauty brands they are delivering bespoke bio-designed proteins, unlocking sustainable, cruelty-free innovation.
Xias Bio, needed a digital presence matching its ambition. The challenge: simply explain LitePlatform™’s scale and creativity to R&D, innovation, and manufacturing audiences. Xias Bio partnered with Relish to create a simple narrative that would resonate with the beauty industry.
Relish reframed LitePlatform™ as a canvas for Beauty brands to create their future products, with the positioning “Your Vision, Our Platform.” Representing this visually inspired a modular design system and brand experience reflecting the infinite possibilities Xias Bio can deliver. The new website used WebGL/React for dynamic storytelling and a custom app which can generate unique visuals per protein variant, as they are born.
“The result is a one‑of‑a‑kind website that meets all of our needs and helps attract the audience we need to grow the company.”
Faadil Fawzy, Co‑Founder and Chief Scientific Officer, Xias Bio
Today, Xias Bio occupies a leading position in sustainable, bio‑designed beauty. Its new digital platform allows global partners and brands to bring visionary ideas to life through high‑performance, ethical protein innovation.
